Berkley Pro-Tech Krej 100mm Sinking Hardbody Lure

Berkley Pro-Tech Krej 100mm – Sinking Hardbody Lure   Redefine your sonar fishing tactics with the Berkley Pro-Tech Krej 100mm – a revolutionary lure purpose-built for Forward Facing Sonar (FFS).   The Krej introduces a completely new style of fishing known as “Krejing,” where instead of pulling a lure downward like traditional jerkbaits, the Krej swims upward with an erratic darting action, then falls backwards on the pause—allowing precise control of the lure’s position and movement in response to real-time sonar feedback. This innovative action is made possible by the Krej’s upturned bill, which helps it dart and climb through the water column, making it perfect for triggering fish that are holding at various depths or reacting hesitantly. The backwards fall on the pause mimics a fleeing baitfish, enticing even wary predators to strike. Ideal for subsurface presentations or topwater teasing, the Krej is an exceptional option for anglers who want to fully capitalise on the information provided by FFS technology. Proven to be highly effective on a wide range of Australian species, it’s a must-have for modern lure anglers looking for an edge. Key Features Upturned Bill: Delivers a unique ascending and darting swimming action when retrieved. Backwards Fall: Falls away from the angler on the pause, mimicking a fleeing baitfish. FFS Optimised: Designed to be fished in perfect sync with Forward Facing Sonar feedback. Versatile Presentation: Can be fished effectively subsurface or on topwater. Maximum Control: A Combination of rising motion and reverse drop offers unmatched presentation accuracy. Australian Proven: Highly effective on native species, including bass, cod, and more.   Whether you’re chasing pressured fish or adapting your technique to match what you see on sonar, the Berkley Pro-Tech Krej 100mm puts you in full control of your presentation. This is the next step in modern lure fishing.